Driving Non-Dues Revenue with Your Member Benefits Program
Since 2009, the Florida Bar has trusted AffiniPay/LawPay as their payment processing partner and offered our solution as a vetted and approved member benefit. The Florida Bar member benefit program is one of the most active bar associations in the nation, and much of that success is due to Terry Hill, the Division Director of Programs at the Florida Bar.
Over the course of his 15 year career with the Florida Bar, Terry has helped grow the organization’s list of member benefit providers from approximately 30 vendors to over 60. In addition to his role at the Florida Bar, Terry is also President of the National Association of Bar Executives (NABE).
In short, Terry Hill has a particularly thorough awareness and understanding of the concerns and motivations of associations and professional societies. We asked him to share some of his expertise and insider knowledge on two things that are likely at the top of every association director’s list of priorities: non-dues revenue and member benefits.
Learn Terry’s essentials for building an extraordinary member benefits program that drives a healthy flow of non-dues revenue.
You can also watch the interview between Terry and our Director of Association Payments, Janelle Benefield, below:
For more advice on boosting non-dues revenue, check out our guest blog from Deedre Daniel.